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CONTENT MANAGEMENT SYSTEM (CMS)

A content management system, often abbreviated as (CMS), is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge.

What is a CMS Website System?

A content management system is for creating, managing, and optimizing your customers’ digital experience.

More specifically, a CMS is a software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc. The CMS (or WCM—web content management system) is evolving from just helping you launch digital content to a more robust system that is core to managing an overall digital experience across many different channels, such as email, mobile apps, social media, web sites, and more.

Any basic solution for web content management helps you upload or write content, format it, add headlines and images, and do a number of backstage things like SEO. But in a multi-device, user-centric world, that’s not enough. Digital marketing has evolved, focusing more deeply on customer experience while incorporating mobile apps, the Internet of Things, and more. All that depends on a web content management system that separates content management from content presentation.

SOFTFY provides its services at 50% less than the market price while ensuring you get the best quality at the least time possible SOFTFY developers are well skilled to use many of the different technologies that we have nowadays like AngularJS, ReactJS, VueJS and many more. Apart from that, at SOFTFY, we cater to your needs, turn your vision into a reality and are available for support anytime you may need us.

Our Technology

Key features in a CMS solution

Important capabilities in a content management solution will include:

  1. Content management: How, and how easily, can you create, edit, post, and manage web content (including text, images, video, and audio)?
  2. Presentation: Customers jump from device to device, and no marketing org can put human effort into optimizing every blog post or catalog page for laptop, tablet, and top smart phone formats. You want to create it once and have the CMS automate the presentation to suit the device.
  3. Integration: Is the solution holistic , like Sitecore’s Experience Platform, or does it rely on APIs to connect your content to other applications, such as CRM and ERP tools, and to crucial external platforms such as Facebook? Are the APIs you’re going to need available?
  4. Commerce: A crucial integration is being able to connect a personalized marketing presentation to your digital commerce systems. You can’t address the “customer journey” if you leave this destination off your map.
  5. Personalization: Can it target relevant content to unique visitors, by persona, location, or even individually based on past interaction with your brand?
  6. Analytics: You’re serving up content, but is anyone reading it? And what do they do next? Demand visibility into performance so you can optimize your efforts and define ROI.
  7. Governance: Can you find stuff after you post it? Can you strictly control who’s allowed to approve it, change it, publish it, take it down? Can you tell when content has aged out of usefulness?
  8. Multilingual support: Are you translating into other languages and publishing globally? Can the solution support that?
  9. Scalability/Performance/Stability: Is the solution reliable from a fundamental technology standpoint, and will it grow with your organization’s needs? You might want to look into cloud content management.
  10. Training/vendor support: WCM solutions are increasingly complex, with ever-greater promises, but most teams need help to get up and running beyond a basic level.

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